This latest achievement solidifies James Cropper’s position as a pioneer and innovator, with sustainability at the heart of its creations.
James Cropper and Maison Perrier-Jouët challenged the norms of luxury with the Belle Epoque Cocoon: an eco-designed gift box that seamlessly combines beauty and environmental commitment for the luxury market. It was created for Maison Perrier-Jouët’s vintage cuvées Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé.
Crafted from paper pulp and vine shoots, the Belle Epoque Cocoon is 93% lighter than the previous gift box and doesn’t include any varnish or glue. It is designed with only two natural materials; paper pulp prepared from FSC® approved sustainably managed forests and vine shoots from France. Further building on the design’s green credentials is the 100% renewable energy used in James Cropper’s Luxury Moulded Packaging production, with the majority of power being generated on site by its own solar and hydro plants.